Oliver Whitham

Austin, Texas : oli@oliverwhitham.com

Professional Summary

Performance driven marketing leader skilled at planning and implementing marketing initiatives to support business growth goals. Excels at working cross-functionally and with external partners to accomplish creative initiatives to support growth in all funnel stages of the business. Developed strong creative, communication, mentoring, and decision making skills.

Skills

Over the years I have researched, tested and implemented campaigns in nearly all facets of online marketing.  This has given me a huge skill-set in both the methodologies and practice of cutting edge online marketing.

All aspects of my skills follow some basic groundwork across various online marketing applications. Research, Analytics, Testing, Improvement, Scale. By following this basic methodology repeatable success can be achieved on the majority of Online Marketing campaigns.

Strategic

  • Managed outsourced teams of 10+ contractors
  • Managed multiple outsourced contracts via third party vendors for technical, consultative, and technical work.
  • Managed internal teams of 3+ people
  • Budgeting, reporting, & presentation
  • Strategy planning and vision setting

Delegation

  • Cross-functional delegation and cooperation across teams including development, content, sales, and R&D.

  • Utilize multiple agencies and contractors

Strategy

  • Developed strategic marketing plans

  • Allocated internal and external resources to complete planned project

Decision

  • Strategic decision making to ensure efficient budget spend

  • Vendor and contractor selection

  • Hiring decision maker

Technical

Inbound Marketing

  • Onsite and Offsite Search Engine Optimization
  • Paid Advertising
  • Social Media
  • Press Generation
  • Guerrilla Marketing

Conversion Optimization

  • Site Conversion Optimization
  • Funnel Optimization
  • Email Optimization
  • A/B and Multivariant Testing
  • Heatmap Optimization

Community Building

  • Onsite Community Growth
  • Third Party Community Generation
  • Social Community Growth
  • Outreach and Leadership Generation
  • Existing Community Retention and Growth

Brand Growth

  • Brand Strategy Optimzation
  • Brand Sentiment Analysis
  • Reputation Management
  • Securing Organic Brand

Content Management

  • Content Strategy Creation
  • Content Outsourcing Management
  • Content Generation
  • Content Optimization
  • Content Repurposing

Technical Implementation

  • HTML and CSS3 Coding Knowledge
  • Email List Management and Template Design
  • CMS Setup and Modification
  • Third Party Tool Management and Integrations
  • Latest on Microformats and Schema.org

Professional History

WP Engine

Sr. Online Marketing Manager Aug 2015 – Present

As Online Marketing Manager at WP Engine my role is focused on building out, actioning, and testing online marketing campaigns and analytics.

  • Manage SEM campaigns
  • Manage multiple external agencies
  • Manage internal resources & projects
  • Liaise with development for technical SEO implementations
  • Monitor SEO and implement fixes where required
  • Managed large growth in available budgets to scale SEM and SEO efforts and deliver results inline with projected revenue targets.
  • Advise on other marketing channels including retargeting,
  • Report on weekly and monthly performance and updates

Momentum Factor

Online Marketing Manager Oct 2013 – Aug 2015

Momentum Factor is focused on providing Online Reputation Management and Social Media Services to companies in the direct selling industry. Working with clients such as North American Power, ACN, Empower Network, and World Ventures I helped created and implement cutting edge SEO campaigns, effective reputation management techniques, and ad hoc marketing requirements. Internally I provided knowledge and support to the business as needed.

  • Managed day to day implementation of ORM and SEO Campaigns
  • Formulated and advised on new client strategies
  • Managed outsourced resources
  • Created monthly reports and analysis for clients

Immediatag

Senior Marketing Consultant Aug 2012 – May 2013

Immeditag was created to help solve issues with interactivity and mobile technology in museums and art galleries across America.  At Immediatag I was responsible for creating and implementing marketing initiatives across the business.

  • Built and managed organic marketing strategy
  • Built and managed paid marketing strategy
  • Advised on email marketing methodologies on the Infusionsoft platform
  • Reported and presented on progress of campaigns to CEO

IngZ Inc

SEO Consultant Jan 2011 – Sep 2011

At IngZ Inc I helped devise and implement marketing strategies to grow membership on existing and future mobile applications including a location based city touring app and Traveller-AR (An augmented reality space game).

  • Managed PPC campaigns on multiple platforms
  • Ran inbound marketing and backlink creation
  • Implemented extensive guerilla marketing strategies
  • Advised on marketing strategies and opportunities

SEO Chemist

 Owner Jan 2006 – 2014

I created SEO Chemist in 2006 as a personal brand for my marketing services. Though it initially started of as an SEO agency it quickly expanded to cover all aspects of Online Marketing to clients such as Margaritaville, Marketing Clique, Yellow Umbrella Events.

  • Managed multiple clients and ensured consistent revenue stream to the company
  • Hired and managed outsourced contractors to complete marketing projects
  • Hired and managed internal employees
  • Built full stack marketing strategies and implementation for clients
  • Implemented online marketing campaigns for clients
  • Provided monthly reporting and analysis to ensure client happiness