Oliver Whitham – Skills & Proficiencies
Oliver’s 20+ years of experience solving marketing problems has helped grow revenue and improve pipeline for businesses across the globe. Working with small businesses to large enterprises, the breadth of experience has helped Oliver create cutting edge marketing strategies to help grow revenue and build awareness of brands.
Oliver can help you build the strategies to help you achieve business goals. Whether your business is looking to improve purchases, increase pipeline, or grow fast, the marketing strategy is key to supporting your overall business initiatives.
Each business has different strategic marketing goals, and often it’s fluid. Some look to steadily grow revenue, others look to drive user growth to enable additional investment opportunities. As companies grow the needs of the business can change quickly, Oliver can help marketing quickly pivot to support business needs as they change.
Oliver can help drive your business forward with the knowledge to make the right strategic marketing decisions, drawing on a data informed mindset and his experience in the marketing industry.
- Decision making around asset, resource, and multi-million dollar budget focus to meet current business needs with a data informed mindset
- Process and structure, creating structures and efficient workflows to ensure workflow is efficient and quickly trained to new personnel
- Ideation, opening up new areas of opportunity to increase revenue, or improve performance
- Reporting on the KPI’s that are important to your business
- Cross-functional alignment, helping ensure that priorities of different business functions are understood and taken in to account. As well as marketing needs being communicated to other areas of the business.
- Vendor and hiring interviewing, selection, and negotiation.
Data & Research
Oliver is a data informed marketer, ensuring that data is collected and used to inform decisions in context of other business knowledge. His experience with multiple data tools fits in to both market research and optimization scenarios.
Making data informed decisions is key to success. Oliver is familiar with many data collection and analysis tools with a basic understanding of MySQL to support more advanced software.
- Google Analytics/Tag manager
- Looker (basic reporting)
- Google Trends/Search Console/Ads
- Salesforce (Basic reporting setup)
These tools have helped him prove out product need (or lack thereof) through search data and trends.
He has also run more qualitative data through survey tools.
How Can These Goals be Achieved?
Experienced in driving brand awareness, leads, and sales/flow/pipeline. Depending on your current business needs Oliver can build and implement strategies using the right platforms and tactics to achieve your goals successfuly. When you’re looking to grow your business a strong demand generation strategy can be the cornerstone to success.
Full Funnel Ownership
From awareness to purchase Oliver can help provide full funnel maketing ownership for your business. Taking a website visitor to the final sales call can take days or months, but the right strategy can provide support through all stages of the sales cycle. The funnel doesn’t end at a purchase either. Marketing can support customer satisfaction, promote upgrades, and help garner reviews and promote customer evangelizm of your brand.
Oliver has also worked with some of the leading technologies and beta’s with leading advertisers to get your message to the right person at the right time. As advertising technologies evolve we can mesh traditional funnel methodologies with AI and ABM based initiatives to focus our effort on those that are most likely to buy, be interested in leanring more, or ready to download our lead enerating assets.
Your brand is your business. it’s no coincidence that the fastest growing brands have a strong focus on their brand strategy.
Oliver has created and run paid, organic, and grassroots campaigns to help business new and old grow their brand awareness in both fresh and saturated markets. There are multiple strategies to grow and protect your brand through Organicchannels, SEM, Display, ABM, and customer evangalism.
Finding where you’re losing customers across the funnel can have a big impact on your revenue. Oliver’s experience in conversion optimization stretches from the ad to checkout, even the cancellation page. So whether you’re looking to improve the performance of your ads, your landing pages or your emails, Oliver can help.
Oliver can help improve your conversion rates using tools including Google Analytics, Google Experiments, Hotjar, and Optimizely.
Your content is your Brand, making your content work not just for conversions, but for building a relationship with your audience. Whether you’re building out content for Sales, for SEO, or for Lead Generation, building the right content in the right places is important for any business. Oliver can help lead efforts to optimize your content, for branding, traffic generation or conversion optimization.
It’s easier to sell to a customer than a stranger, and it’s easier to keep a customer than acquire a new one. Customer retention is an often overlooked aspect of marketing that with a little help can reduce churn and even help customer acquisition.